Let’s take a step back for a minute and analyze how we find Keyword Phrases to target, optimize our content for, get ‘traffic’ which, if we’ve got it right, will equal sales – “YAY!” ( but is this the ONLY way?)
At the risk of flying into the face of all that’s holy me say NO!
The perceived wisdom has always started with the Google External Keywords Tool – originally created by Google for their Adwords customers but now the most recommended ‘starting point’ for free keyword research.
Then we have the paid for research tools that essentially access Google’s free tool and extrapolate information from it better than Google does – which is great! I’m talking about tools I love and use everyday like Market Samurai and Keyword Blueprint.
So Let’s Be Clear: If you are using any of these tools, free or paid, then you are WAY ahead of most people trying to monetize a site for affiliate revenue, Adsense revenue or any of the other myriad ways most of us look at monetizing a WordPress Blog (self-hosted naturally!)
Let’s look into this a bit ‘sideways’ and see what Google are doing ( always a good idea right?) plus whatever the big ‘G’ is doing will eventually be followed ‘toot sweet’ by Yahoo and Bing!
The thing is that what Google are saying in their External Keyword Tool ( to the likes of you and I) and what they are actually suggesting to their visitors i.e. their principal audience – ain’t necessarily the same! Wooh, interesting!
So let’s have a look at this new Keyword Research Plan shall we?
Check this video out:
What do you think? A pretty cheap and cheerful way to find what search phrases you should be possibly concentrating on writing new posts for your blog perhaps?
If you are starting a blog from scratch around a certain topic I would suggest that this is a great way to decide what your ‘Categories’ are going to be within your blog and you’ve got some good ideas for a few ‘pillar’ posts too. Maybe even make them ‘pages’ rather than posts – something I will expand upon at a later date.
Google will no doubt appreciate the fact that your site’s structure kind of imitates their breakdown of Search information in there Wonder Wheel etc. – or maybe I’m being to Googlish here ?
Feel free to comment below regarding your definition…