While this technique may be a bit ‘gung ho‘ for new arrivals to the WWW it’s certainly something Blog Briefing readers need to be aware of ( if they aren’t already) and that is that you can seriously jump start your new site(s) by seeking out and purchasing an expiring Domain name. So why might you want to do that?
Literally thousands of domains are NOT going to be renewed by their current owners! So you might want to think about snapping one of these up. Their current owners do not realize the value of their asset. An aged domain, make no mistake, is an asset – not just for ranking purposes but monetarily too.
Here’s a few reasons why:
Google recognizes that an ‘aged’ domain has a ‘track record’ on the web and this plays a serious part in their multiple, secret recipe, ‘tick the box’ algorithm of how to RANK a domain for assorted keywords.
Put it this way:If you and I were in competition for a particular search ‘phrase’ and my domain was a 5 year old .com and yours was a brand new ‘just out of the box’ .com – Google would rank me higher than you – even if you had more back links than I did! Probably even if the search term phrase we were both targeting keyword was not in my domain’s name but was in yours.
But when buying an aged domain the chances are it already has a fair amount of ‘aged’ backlinks too! Double Whammy!
So while purchasing a new domain name, preferably a .com/.net/.org with your main keywords in is smart ( for now – but that may change in the future folks!) domain age will always play a major part in how Google rates your site’s authority and where they will rank you in the SERPS ( Search Engine Results Pages).
In fact by finding and purchasing an old domain and just linking to your ‘new’ site from it can do your rankings the power of good.
I have bought a few old domains in the last 12 months either to ‘mark ’em up and move ’em on’ or to sit on them, with an optimized WordPress blog, for a future sale or project.
“Yeah, yeah Clive,” I hear you say, “but how do I even go about looking into that potential market?”
I use Domain Samurai ( anyone reading other posts here will know I’m a big fan of Market Samurai for keyword research and this is a new project from their ‘dojo‘).
And it’s free!
Here’s our old friend Dr Anthony with an overview of Domain Samurai:
1. Domain Samurai helps you to find keyword optimized domains, which boost your rankings in the search engines;
2. You won’t be asked to pay a penny for Domain Samurai – it’s being given away to you at no cost;
3. AND if you want even more… Plug Domain Samurai into “DomainFace“, and get access to their high value Aged Domain data feeds.
Then, use this data to discover PageRank 4 or 5 domains, keyword optimized domains, domains with backlinks, rankings and traffic – in your industry – often selling for as little as a few dozen dollars.
(Imagine using these domains to overtake the big players in your niche in just weeks – instead of building your site up slowly over months and years!)