Free Blogging e-books? Aaagh, no thanks!

Avoid free blogging ebooks like the plague!

Like most people involved in blogging and internet marketing generally I have a bad habit of downloading all those ‘free’ reports that are blogging or IM related.

Most are just glorified sales pitches for a paid product or simply ‘crammed to the gills’ with affiliate links – it’s rare to find one with content worth the 30 second download time!

Anyway that said I download them all, good and bad, and skim read them on the off-chance that I might find that rare thing: the occasional germ of an idea, nugget of wisdom or crafty technique that may lie under all the usual generic crud and which I might find useful in my blogging endeavours.

So, dear reader, as I don’t want you to follow my poor, time consuming, example I’m pleased to report that I’ve just read a really good one from Daniel Scocco of Daily Blog Briefing.

The fact is that Daniel’s book – Make Money Blogging – pretty much sums up the Blog credo and that much of the good stuff he talks about ties in nicely with many of the video tutorials here. Read it and get set on the right path to creating a well followed blog…

For example, on writing posts he suggests running your post’s draft title ( or headline as it’s sometimes referred to) through the Google Keyword Tool to see if people are actually searching for the keyword phrase you’ve inside your title. For example:

Draft post title: ’20 Tips to Clean Your House’ (targeted keyword phrase being ‘tips to clean house’ gets around 28 searches a month) BUT….
Revised post title: ’20 House Cleaning Tips’ (targeted keyword phrase being ‘house cleaning tips’ gets over 4000 searches.

Hmmm, what to do, what to do? Obvious right? If you want readers to find your content make sure your content is optimized for what they are searching for.

Hey! You are posting around well searched for phrases typed into Google and getting them nicely embedded into your posts Titles/Headlines right?

It’s only highly popular bloggers who already have a ton of followers who hang on their every word that can afford not to do that! Ties into this video tutorial.

Another credo he mentions that I really subscribe to – especially if your blog is to be a long term project rather than a one hit wonder – is to concentrate on getting the content, look and visitor rapport right THEN think about monetizing it!

I’m not here to summarize his book, it’s free so go get it for yourself, and use it in tandem with the Blog Briefing tutorials – feel free to ask me any questions you might have about it and you’ll be well on your way to beating 95% of other blogs online – you know the ones I mean – the ones nobody ever sees let alone reads!

Focus is on:

  • Content
  • Design & Usability
  • Networking
  • Promotion
  • Monetization

Go get it, read it then come back for help on anything you don’t ‘get’!

Oh yes, it’s only 50 something pages so print it off so you can refer to it – or do as I do which is to read in the bath or on the loo! Each to his own….



Managing Director at Big Buzz Projects
Clive McGonigal is a full time Web Developer, Marketer, WordPress Evangelist and all round Decent Chap. He lives between London and France ( on a tiny rowing boat with an internet connection) and spends his offline time wining, dining and conversing with his dogs. He loves WordPress ( themes, plugins and tweaks) and blogs about them whenever he can.

Comments (2)

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  1. Clive says:

    @Peter, glad you enjoyed it. You’d appreciate it even more if you’d read some of the ‘make money blogging’ crap out there that I’ve waded through over the years! Consider me your ‘wheat from chaff’ facilitator :-)

  2. Peter says:

    Hi Clive

    Thanks very much for the recommendation on Daniel Scocco’s eBook. It dovetails very nicely with your stuff and the easy style also matches yours, to say nothing of the content, which makes you feel “maybe I could make blogging work after all”. is turning out to be not only a mine of information but also a real timesaver [non solum sed etiam as Tolkienus Maximus used to say]; the tips and techniques, the info and the resources you recommend.

    I agree that sifting the wheat from the chaff is a real hassle on the web. I’d far rather you did it than I!

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