Creating Blog Content

Blimey! The amount of times I’ve heard the ‘Content Is King!‘ assertion. But coming up with consistently good content is. There’s a neat online application that can help.

OK here’s the thing! There are many ways you can approach the compiling and publishing of your blog’s content and some are more kosher than others. I’m not being  judgmental here, it’s entirely up to you which Content Road you decide to follow but here are the options available to you as I see them:

Content ideasNow, these are not listed in order of preference OK? Just in the order that they occurred to me….

1) Do It Yourself: You spend hours drafting, redrafting, editing and eventually publishing a  chunk of text (500 words+) that is original, well written, pertinent to your blog’s target audience and typo free.

Not only that but you’ll have relevant, pertinent or possibly just amusing, image(s) in your post. You might also link to your references, or relevant places on the web to promote your post’s premise. You may even have an audio or video embedded to amplify your post’s main points.

Pros: If you post to your blog daily ( or at least regularly) this is perceived to be the optimal way to blog. Your visitors are getting fresh, unique content – probably every day – and Google will be going orgasmic especially if your visitors stay on your site long enough to read your post or, even better, leave a comment!

Cons: Unless you are in the very happy position of just owning ONE blog ( and I’m kind of SO jealous if you are!) then daily blog posts ain’t going to be given this kind of love. Don’t let my ‘attitude’ put you off if this is what you are currently doing, or aim to do. Long term this is your best way forward to become perceived as an Authority Blogger in your market.

2) Get somebody else to write original stuff for you! And nothing wrong with that! Maybe get your writer to create 10 posts every month and drip feed theme into your WordPress blog(s) via its ‘Scheduled Posts’ facility

You can outsource your content and pay anything from $3-$20 per article/post, depending on what kind of professionalism you are looking for. Personally I’ve had ‘great’ articles written for $3 that needed minimal, if any, editing.

Once your blog becomes popular you will find it easy to get Guest Contributors, people who will write a great post for you in exchange for a credit with a link to their own site, no cash involved. Maybe invite people interested in your topic who don’t necessarily have a blog themselves but would like to get their point of view ‘out there’.

3) Find some articles on sites like EzineArticles or similar (see my list of the best article sites in the sidebar to the right). Find, say, 3 or 4 articles and take parts of them to create a brand new article – either re-write or use a spinner program. Don’t just copy somebody else’s article outright because, even if you credit them with their link ( and you should) it’s still unoriginal i.e. not unique content and Google will know that and not rank it well.

4) Get some PLR Content ( the type where you have full rights to it i.e. name yourself as the author, give it away etc.) and re-write it yourself, or use something like The Best Spinner to turn it into fresh content perceived by Google as unique – or outsource that too.

5) Every once in a while ( maybe once a week) you could post a summary of cool stuff you’ve on the Web for example:

  • If you’ve found a blog post you like elsewhere you could write a short introductory paragraph as to why it hits the spot – quote the first paragraph and then link to the original post via a  ‘read more‘ link to the original post. That way your crediting the original author, and giving them a link too. Maybe do that for, say, four posts from four separate blogs. With your take on each one – that’s good relevant content for your blog in my book.

You are ‘following’ other blogs in your niche via their RSS Feeds and saving them into your Google Reader right?

  • If you’re using Google Alerts you can get a selection of blog posts (or anything) delivered to your Inbox. You just set the keyword phrase you want to get the Alerts for and how many results you want and often you want Google to mail you the results (see below). You can tweak your search terms over time to fine tune the info you receive….

6) For posting stuff to you blog ‘on the fly’ try ClipMarks – it’s free. Check it out in my video below:

7) There are a number of ways to ‘automate’ blog content – articles/videos etc. such as WP-Robot which is a paid for WordPress plugin. If you go this route I hope it’s not for your ‘Authority’ blog but rather throwaway blogs you are putting up for Adsense or Affiliate revenue – yes that works, if done properly, but use with care! Do not use for EVIL!



Managing Director at Big Buzz Projects
Clive McGonigal is a full time Web Developer, Marketer, WordPress Evangelist and all round Decent Chap. He lives between London and France ( on a tiny rowing boat with an internet connection) and spends his offline time wining, dining and conversing with his dogs. He loves WordPress ( themes, plugins and tweaks) and blogs about them whenever he can.

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