Video Marketing Explained

Marketing your site with video is an absolute must, and something I’ll be covering in more tutorials in the future, but here’s an overview and an example.

This video took me 30 minutes to create and has already made sales for me!

The online application I used is free for videos of 30 seconds or less so try it out first – it’s addictive though and my sister is hooked on it and uses it constantly to create funky photo slideshows.

videoNot for internet marketing of course, that’s not her thing and never will be despite my making a living at it (some people just don’t ‘get it’!). She simply uses Animoto to create slideshows for friends and family enjoyment).

So before I start the video tutorial let me show you a finished product, created in about 40 minutes, that I did earlier. To be honest the fact that the music is ‘synched‘ so well is a pure fluke!

I had all the images etc. on my computer already so it was just a question of shuffling them around a bit and finding a cool tune…

You can upload your finished video to your YouTube account via the Animoto dashboard which is cool but just make sure that you optimize ir for good search engine placement too. Some people make a reasonable living just using videos to market stuff on the net and it’s a process I’m trying to get my small business clients interested in (offline businesses that is).

So let me break this whole video marketing thing down for you in the video tutorial below.

  • Why is video marketing a good thing
  • What can a video do for your site
  • How you can build a video fast! (free and paid options)
  • Upload it to multiple video repositories (it ain’t just YouTube you know!)

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Relevant links for this tutorial:

Animoto – the funky slideshow/video thingamajig as described above

Screenr – great screen capturing videos (up to 5 minutes) which you can upload to YouTube (or download to your computer to edit and then upload to other video sites).

Screen Toaster – similar set up as Screenr, above.

Tube Mogul – If you are going to use video for marketing more than once or twice then this free application is very cool ( I think they have a paid option somewhere but I’ve never needed it as yet) Once you’ve registered accounts, at the 30 or so video sites Tube Mogul uploads to, you’re done as it will save that info for next time.

Traffic Geyser – If you are super into the video marketing genre then maybe you should take a look at Traffic Geyser – but give Tube Mogul a try first as Traffic Geyser is very good at what it does but it ain’t cheap and it now goes beyond video and includes loads of Social Media sites too and is a monthly membership set up now. – For embedding ‘clickable’ videos into your blog posts. I’m also getting to grips with the newly released Easy Video Player which also allows you to put clickable buttons into videos and even redirect visitors to a new site ( the site you’re promoting maybe?) once the video is over. I’ll report back on that soon.



Managing Director at Big Buzz Projects
Clive McGonigal is a full time Web Developer, Marketer, WordPress Evangelist and all round Decent Chap. He lives between London and France ( on a tiny rowing boat with an internet connection) and spends his offline time wining, dining and conversing with his dogs. He loves WordPress ( themes, plugins and tweaks) and blogs about them whenever he can.

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