What Is Organic Search?

google_girlGetting your site ranked on the first page of Google for a search phrase is intensely satisfying, especially against stiff competition. Not getting ranked anywhere is soul destroying! But don’t take it personally because the chances are good that it’s you that are screwing up and not Google just being nasty and vindictive!

Oh yes, and as I’ve said before, when I say ‘Google’ I really mean ‘all search engines’ but I couldn’t find a photo of a pretty girl with a t-shirt that said ‘All Search Engines‘ on it!



Plugin and programs I used to get the result shown in the video:

Glossary of terms used in this tutorial:

  • SEO – Search Engine Optimization, generally tweaks made on your site to make search engines love you.
  • SEM – Search Engine Marketing, generally stuff you do off site, e.g. link building, to make search engines love you.
  • Organic Search – Somebody types a search phrase into Google and your site appears in the rankings hopefully on
  • SERP’s – S.earch E.ngine R.esults P.ages
  • Sponsored Link – Where people pay to have their site appear in search results for specific search terms.
  • Source Code – the code that sits behind all web sites that you computer translates into the web site you see in your browser.
  • Meta – i.e. Meta Description: a description of your site in the code and more for the search engines than your site’s visitors as it appears on the source code (although sometimes it becomes the description Google uses to describe your site.

About the Author

Clive McGonigal is a full time Web Developer, Marketer, WordPress Evangelist and all round Decent Chap. He lives between London and France ( on a tiny rowing boat with an internet connection) and spends his offline time wining, dining and conversing with his dogs. He loves WordPress ( themes, plugins and tweaks) and blogs about them whenever he can.

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