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What Is Organic Search?
Getting your site ranked on the first page of Google for a search phrase is intensely satisfying, especially against stiff competition. Not getting ranked anywhere is soul destroying! But don’t take it personally because the chances are good that it’s you that are screwing up and not Google just being nasty and vindictive!
Oh yes, and as I’ve said before, when I say ‘Google’ I really mean ‘all search engines’ but I couldn’t find a photo of a pretty girl with a t-shirt that said ‘All Search Engines‘ on it!
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Plugin and programs I used to get the result shown in the video:
- The All-in-one-SEO plugin for WordPress – an essential free plugin for your blog to make it more Google friendly
- I Way Links – a quick way to get good back links to your site
- Directory Maximizer – get your site listed in online directories and bookmarking sites – cheap!
Glossary of terms used in this tutorial:
- SEO – Search Engine Optimization, generally tweaks made on your site to make search engines love you.
- SEM - Search Engine Marketing, generally stuff you do off site, e.g. link building, to make search engines love you.
- Organic Search – Somebody types a search phrase into Google and your site appears in the rankings hopefully on
- SERP’s – S.earch E.ngine R.esults P.ages
- Sponsored Link – Where people pay to have their site appear in search results for specific search terms.
- Source Code – the code that sits behind all web sites that you computer translates into the web site you see in your browser.
- Meta – i.e. Meta Description: a description of your site in the code and more for the search engines than your site’s visitors as it appears on the source code (although sometimes it becomes the description Google uses to describe your site.
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